My Kind of Generation

The other day, while perusing the racks at the mall, I came across my idea of apparel heaven. It came in the form of a black tshirt, with a gold peacock-feather embellishment across the front.

Digging deeper into the pile of clothes, I emerged with several more tops that I fell in love with faster than you can say, "clotheshorse". The odd thing? They all were from the same label, one that I'd never heard of before.

Say hello to your new love, Morphine Generation.

The clothes are deathly attractive, but the online lookbook cements it into cold hard concrete. True to their name, the models all seem to be on some sort of painkiller, all featuring pasty skin with bright lighting. Very Juergen Teller meets tragic hipster meets model polaroids.

Meet and greet here.